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Research papers

The future development of international research...

The paper looks at the extent to which the development of international market research has paralleled the development of international and multi-national marketing. It considers the growth and development of global marketing and the emergence of...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: John R. Goodyear
June 15, 1988
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Citation

Goodyear, J. R. (1988a, June 15). The future development of international research.... ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-future-development-of-international-research-


Research papers

Introduction

The papers themselves will be of interest and value to delegates. The scene will be set by a careful positioning of research within strategic marketing planning - a paper from an experienced international researcher corporate planner in an American...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Author: John R. Goodyear
August 23, 1981
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Citation

Goodyear, J. R. (1981a, August 23). Introduction. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-2134


Research papers

From hats, rabbits and magicians to the present day

This paper sets out to challenge some of the attitudes and beliefs commonly expressed about qualitative research, detailing the changes which have taken place since the early motivational research days and illustrating the variety of ways in which it...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Michael G. Vineall, John R. Goodyear
September 1, 1976
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Citation

Vineall and Goodyear (1976a, September 01). From hats, rabbits and magicians to the present day . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-hats-rabbits-and-magicians-to-the-present-day-


Research papers

A qualitative research perspective on international marketing research

This paper puts forward the view that international qualitative research is quite different from international quantitative research in a number of key areas. The need to adopt a consistent philosophy and approach to qualitative research is noted,...

Catalogue: Seminar 1976: International Market Research
Author: John R. Goodyear
April 1, 1976
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Citation

Goodyear, J. R. (1976a, April 01). A qualitative research perspective on international marketing research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-qualitative-research-perspective-on-international-marketing-research